Adv 561 Mar 10

Adv 561 Mar 10 - Factors Influencing Gestalt...

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ADV 561 3/10 Perception - Sensory Perception – taken through your senses - Gestalt theory of perception – uses gestalt principles and sometimes tricks the eye by optical illusion Stimulus Factors - Stores that adapt perception to target their audience o Example: Nordstrom using piano music, everything is well lit, very well organized, cleanliness, smells nice
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Unformatted text preview: Factors Influencing Gestalt Perception-Need to have something like color, or any of the stimulus factors in order to stand out o These must meet the demands and sentiments of the target market, and definitely vary Product Service Quality-Quality satisfaction creates consumers that are brand loyal-...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.

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