This preview shows page 1. Sign up to view the full content.
Unformatted text preview: status, and the cutting edge o Celebrity Recognition Kobe endorsing Turkish airlines o Brand Personality Geico: a humorous personality o Product category Apple: Think different campaign separates itself from the normal PC o Association with Competitors Tide commercials or Clorox bleach comparing to competitors with how clean they make things o Country or Geographic Area Association like Columbia with coffee Like the Swiss with chocolate Germans with cars Napa with wine o Ego Defense Axe, which makes you look better when wearing the product Work out commercials which emphasize what you will look like after using the product...
View Full Document
- Fall '11