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Unformatted text preview: One-sided appeal-Example: Political radio Primary Effect-Being first in the market can either be an advantage or a disadvantage o If the product is a really good product then their shouldnt be any fear, however if the competition produces something superior and improves upon it, it will not be as successful Foot in the Door-Example: Buying a car o Or even in restaurants Door in the Face-Example: Offering a ridiculously low price for a car, mainly to get the lowest price possible...
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- Fall '11