Unformatted text preview: o Recite and repeat-Relevance o If the information is not important to you then you will not pay attention to it The more primed you are for a product the more likely you will be to receive the commercial Subliminal Exposure-Persuading people by flashing certain things, or using certain language like the video shown in class Probability-Prediction o New coke after the Pepsi taste test Conditioning-Repetition of a certain idea o Keep showing something over and over again-Operant condition o The more frequent, the more it will remember Endorsing-Buying a product because someone you trust is endorsing it-Nike getting lots of athletes in order to show the best athletes choose Nike...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11