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Unformatted text preview: personal flare Nike allows you to create your own shoes Hurley allows you to customize your apparel and shoes in store Trendwatch.com cause marketing Motivational Process-A lot of companies do not track the effectiveness of the ads, which is very important The key to successful advertising online is not ambushing the consumer, but amplifying the passion for the market. Motivation and Emotion-Ads need to have emotion, and passion for the product in order to incite a need or want for the product in the consumer-Wants this is what you want to appeal to in the consumer, the emotional satisfaction, not simply satisfying a need Types of Needs-Arousal energy drinks like 5 hour energy-Cognition the need for understanding by using things like Wikipedia...
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- Fall '11