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Unformatted text preview: -Self Concept o Feeling better about the self-Compulsive Buyers o Those who simply buy to buy a product, to gain an emotional high End Notes first section of notes Experiences = Value-Esthetic Experiences o Hotel Rooms: nicely designed rooms The more esthetic experience you have, the more reason a consumer has for coming back o Restaurants: subdued lighting, artwork, features to create a pleasant environment o Retail: creating the lighting inside in order to attract people in Nordstrom: nicely adorned stores, comfortable, relaxing environment-Engaged Experiences o Example: Chipotle- where you build your burrito any way you want it o Retail Example: Apple stores, where you can go, test out and experience the products before purchasing-Entertainment o Sports Bar – watching sports o Medieval Times- entertainment while eating o Dave and Busters – entertainment after eating...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11