Com 300 3.09

Com 300 3.09 - Com 300 3.9.10 Homework Review: Recall- you...

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Com 300 3.9.10 Homework Review: Recall- you have to go back immediately and record the instance, otherwise you can lose a lot of detail. Concerns with Reliability with Coders -Subjectivity with the researcher -Making sure that respondents give the same answers -if you ask questions differently, you can get different answers -How much you feel as though you can rely on questions or experiment and how it is conducted that the data is accurately reflecting the population Techniques for assessing reliability 1. Test-Retest Method a. Making the same measurement more than once b. In a survey they will re ask the same question b.i. Restating it but slightly changing the wording b.ii. Re-asking with polar opposite question b.iii. If there are different answers there is a problem with the clarity of the question, the respondent doesn’t care, or respondents are interpreting it different ways 2. Using Established Measures a. Using already highly reliable/tested methods for data collection b. Researchers do not realize how different people interpret surveys,
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This note was uploaded on 12/10/2011 for the course COM 300 taught by Professor Finnerty during the Spring '08 term at Pepperdine.

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Com 300 3.09 - Com 300 3.9.10 Homework Review: Recall- you...

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