Unformatted text preview: and private issues-Over-recruiting is always a good idea-During focus groups there needs to be direction so that one person does not dominate the focus group(however allowing depth and breadth of that answer)-Also gathering clear black and white answers can be difficult-After the focus group, an analysis is done of the data Direct response shows what men and women like in particular language used during a call. -Ex. The call is done by a professional actor calling an actual mortgage broker. -Understanding demographics and psychographics of target audiences benefits Corporate Inteligence which is key in today’s market...
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- Spring '08
- Qualitative Research, participant observation, focus groups