COM 300 3.15

COM 300 3.15 - COM 300 3.16.10 Looking Ahead This week:...

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COM 300 3.16.10 Looking Ahead This week: Content Analysis and Surveys Study Guide given for exam on March 25 th Next Week: Starting of Focus Groups Review: Content Analysis -A systematic method to analyze the content and treatment of communication -It is a coding operation -Counting how many times something is happening -How many times you see or witness something occurring -Although it is used in all areas of communication, it is primarily used in Media Effects Examples of Media Effects and women athletes Danica Patrick, Maria Sharapova -It is done in a way that glamorizes them and typically only in single player sports Notes: Steps of Content Analysis 1. a. Example: Population of Grau et al. article a.i. All Advertisements a.ii. –Celebrity endorsements > “Sampling Frame” a.iii. –Athletes -population is pulled from here 2. Select coding units and classification systems for study a. Coding Units- categories used to count the communication forms in the examples chosen a.i. When you figure out your sample you find the communication form b. Categories- are established before collecting data b.i. What specifically are you going to look at and how are you going
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This note was uploaded on 12/10/2011 for the course COM 300 taught by Professor Finnerty during the Spring '08 term at Pepperdine.

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COM 300 3.15 - COM 300 3.16.10 Looking Ahead This week:...

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