COM 300 3.18

COM 300 3.18 - COM 300 3.18.10 The Questionnaire Survey...

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COM 300 3.18.10 The Questionnaire Survey Questionnaires – survey forms in which individuals respond to written items. Criteria to observe: To what extent might a question: -Influence respondents to show themselves in a good light? -Influence respondents to be unduly helpful by attempting to anticipate what researchers want to hear or find out -There is a natural instinct to try and figure out what the researcher is trying to do, and respondents will typically try and not be a member of what “bad data” is and will craft responses to give a good response -Be asking for information about respondents that they are not certain, and perhaps not likely, to know about themselves -They may not know anything about that subject matter -Don’t know is an ok and appropriate response if you truly don’t Things to think about when formatting surveys: -Ordering -If there are similar questions you will notice -Changing scales to keep it interesting (keep people engaged) and disable people from checking what they did -Do not start right away with a heavy difficult topic -Use of Midpoints -Not a midpoint in the survey, but a midpoint in scales. 1-10 strongly agree to disagree (need a neutral point) it is a decision to
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This note was uploaded on 12/10/2011 for the course COM 300 taught by Professor Finnerty during the Spring '08 term at Pepperdine.

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COM 300 3.18 - COM 300 3.18.10 The Questionnaire Survey...

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