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Com 300 4.15 - Com 300 4.15.10 Notes Revisiting Z score...

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Com 300 4.15.10 Notes: Revisiting Z score… Karen = 70% on her test M = 60 s = 10 Z=(x – m)/s 70 – 60 = +1 1 step (taken from z score) = 10 points on the graph It’s harder to find standard deviation with a sample. Factorial Design (continued) Reading Summary- There were two types of avatars that were used in the study, an attractive avatar and an intelligent or expert avatar. There were long descriptions given about the avatars, however the distinction between the avatars categorically was hard to distinguish. The physical characteristics did not seem drastic enough between the two avatars. The attractive avatars were younger and athletic and had basic instruction on picking attractive shoes, the expert avatars were older and podiatrists who were experts in the field of shoe shopping. Dependent Variable and Condition None Attractive Expert Satisfacton with Retailer scores scores scores Low involvement Moderate Involvement High Inolvement Attitude Toward Product Low involvement Moderate Involvement High Inolvement Purchase Intention Low involvement Moderate Involvement
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