Lecture_Slides_01-26-11

Lecture_Slides_01-26-11 - ITM 309 Strategic Decision Making...

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12/11/11 1 ITM 309 Strategic Decision Making Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu January 26, 2011
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12/11/11 2 Today’s Learning Objectives Understand H-D Case With Class Participation Define TPS, DSS, and EIS and explain how an organization can use these systems to make decisions and gain competitive advantages Understand Artificial Intelligence Applications
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12/11/11 3 CASE DISCUSSION QUESTIONS Revving Up Sales at Harley-Davidson How does Talon help Harley-Davidson employees improve their decision-making capabilities? Identify a few key metrics a Harley-Davidson marketing executive might want to monitor on a digital dashboard. How can Harley-Davidson benefit from using decision support systems in its business?
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12/11/11 4 DECISION MAKING Reasons for the growth of decision-making information systems People need to analyze large amounts of information People must make decisions quickly People must apply sophisticated analysis techniques, such as modeling and forecasting, to make good decisions People must protect the corporate asset of organizational information
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12/11/11 5 DECISION MAKING Model – a simplified representation or abstraction of reality IT systems in an enterprise
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This note was uploaded on 12/11/2011 for the course ITM 309 taught by Professor Rodammer during the Spring '08 term at Michigan State University.

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Lecture_Slides_01-26-11 - ITM 309 Strategic Decision Making...

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