Lecture_Slides_02-14-11

Lecture_Slides_02-14-11 - ITM 309 e-Business Dr. Frederick...

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1 ITM 309 e-Business Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu February 14, 2011 12/11/11
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2 Today’s Learning Objectives Discussion of eBay Case and eBay offerings Compare the four types of e-business models Explain why an organization would use metrics to determine a Web site’s success Explain eBusiness benefits and challenges 12/11/11
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3 eBay – Closing Case One: Discussion Questions 1. What is eBay’s e-business model and why has it been so successful? 2. Which type of online auctions is eBay using? 3. Which metrics would you use if you were hired to assess the efficiency and effectiveness of eBay’s Web site? 4. What are some of the business challenges facing eBay and what is eBay doing to address them? 12/11/11
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4 eBusiness Model Alternatives 12/11/11
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5 E-BUSINESS MODELS E-business model – an approach to conducting electronic business on the Internet 12/11/11
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6 E-BUSINESS MODELS 12/11/11
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7 E-BUSINESS MODELS 12/11/11
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8 Business-to-Business (B2B)
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Lecture_Slides_02-14-11 - ITM 309 e-Business Dr. Frederick...

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