Japan fast food paper anth 115

Japan fast food paper anth 115 - Anth 115 Sandra Cate 26...

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Anth 115 Sandra Cate 26 April 2011 Influence of Fast Food in Japan When one thinks of fast food, images of hamburgers and French fries may come to mind. However, in Japan, one may find exotic items such as teriyaki burgers, shrimp burgers, curried rice, and fried egg burgers at a McDonald’s. Fast food has quickly become an integral part of their economy and culture. It is a way of life for busy workers or kids that crave inexpensive food that is made quickly. The introduction and rapid growth of the fast food industry in Japan has altered many of the traditional ways of eating. The fast food movement has changed the way people eat and the types of food that they eat. This paper will go into detail of the influence fast food has had on the Japanese people and will also look at fast food from local Japanese people’s perspective. Since the first McDonald’s opened in Japan in 1971, the expansion of fast food restaurants soared exponentially in very little time. Den Fujita started with five McDonald’s restaurants. By 1994, there were 1,048 outlets in Japan with annual sales near $2 billion. During this period, every month, the Japanese would consume nearly 12,000 tons of American beef and 15,000 tons of Idaho potatoes. In order to be unique from American McDonald’s, they experimented with different food items such as curried rice with chicken or beef, fried egg burgers, rib burgers, hot dog burgers, shrimp burgers, and teriyaki burgers. The only item that remains permanent is the teriyaki burger. Other unique items that can be found in Japanese McDonald’s are iced oolong tea, corn soup, café au lait, and bacon-potato pie (Watson 1997). In the article, “From Burger King in Japan, the Windows 7 Whopper,” Kenji Hall writes about how Microsoft and Burger King have collaborated in order to promote Windows 7 in
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Japan. Burger King created a seven-patty burger that weighs close to one and a half pounds, measures close to five inches tall, and contains about 2,120 calories. This is a marketing scheme to promote Windows 7 to a unique audience which was only to last seven days. Instead, it has been so successful in sales that they are prolonging the promotion. At first, they sold for 777 yen ($8.45), and then the price rose to 1,450 yen ($15.75). Within two days, they sold nearly six thousand Windows 7 burgers with the majority paying the higher price. This shows the American influence on Japanese culture. Most of tradition Japanese food tends to come in tiny portions, and this burger is the complete opposite. It is interesting to find that this burger has gained so much success even though is very unhealthy. The burger exceeds the daily calorie diet of 2,000, which is suggested by the U.S. Food and Drug Administration (Hall 2009). Most Japanese consumers say that McDonald’s foods are snacks rather than full meals.
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Japan fast food paper anth 115 - Anth 115 Sandra Cate 26...

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