26 April 2011
Influence of Fast Food in Japan
When one thinks of fast food, images of hamburgers and French fries may come to mind.
However, in Japan, one may find exotic items such as teriyaki burgers, shrimp burgers, curried
rice, and fried egg burgers at a McDonald’s.
Fast food has quickly become an integral part of
their economy and culture.
It is a way of life for busy workers or kids that crave inexpensive
food that is made quickly.
The introduction and rapid growth of the fast food industry in Japan
has altered many of the traditional ways of eating.
The fast food movement has changed the way
people eat and the types of food that they eat.
This paper will go into detail of the influence fast
food has had on the Japanese people and will also look at fast food from local Japanese people’s
Since the first McDonald’s opened in Japan in 1971, the expansion of fast food
restaurants soared exponentially in very little time.
Den Fujita started with five McDonald’s
By 1994, there were 1,048 outlets in Japan with annual sales near $2 billion.
this period, every month, the Japanese would consume nearly 12,000 tons of American beef and
15,000 tons of Idaho potatoes.
In order to be unique from American McDonald’s, they
experimented with different food items such as curried rice with chicken or beef, fried egg
burgers, rib burgers, hot dog burgers, shrimp burgers, and teriyaki burgers.
The only item that
remains permanent is the teriyaki burger.
Other unique items that can be found in Japanese
McDonald’s are iced oolong tea, corn soup, café au lait, and bacon-potato pie (Watson 1997).
In the article, “From Burger King in Japan, the Windows 7 Whopper,” Kenji Hall writes
about how Microsoft and Burger King have collaborated in order to promote Windows 7 in