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Marketing Plan Rainbow X Nail Polish Pen

Marketing Plan Rainbow X Nail Polish Pen - FIVE-YEAR...

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FIVE-YEAR MARKETING PLAN Rainbow X,® Inc. Table of Contents 1. Executive Summary Rainbow X, ® Inc., is started by cofounders Kai Chen, Sararh Shen and Selina Huan to develop and market a special nail polish brand, a unique nail polish pen products. The Nail Polish Pen will together 4-5 color into one pen, the nail polish will be made into a thin cartridge. There are switches for every nail polish cartridge and the nib of the pen is a tailor-made nail brush and a nail polish eraser in the end of the pen. 2. Company Description 3. Strategic Focus and Plan - Mission - Goal - Core Competency and Sustainable Competitive Advantage 4. Situation Analysis - SWOT Analysis - Industry Analysis: Trends in Nail Polish - Competitors in the Nail Polish Market Most of the Nail Polish Market is controlled by O.P.I and the other famous brand’s Nail Polish, such as Channel, Clinique, and Dior. But most of their products are positioned in high class in the market. The rest of market share is carved up by other small low class brands. Because of the Rainbow X Nail Polish Pen is position in the high-end class product in the market. Therefore the main competitor for Rainbow X Nail Polish Pen is
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