MRKT_takehome Kai Chen

MRKT_takehome Kai Chen - MRKT 321 Take Home Quiz...

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MRKT 321 ‘Take Home’ Quiz *Individual work must be in your own words* DUE: Monday, November 29 th 10:00 AM 1.) Where would potatoes, a photographic studio, and a psychologist fit into the goods- service continuum? Photo is the goods-dominated offering, because it is totally tangible. Photographic studio is half goods s-dominated offering half services-dominated offering, because it not only provides photos, but also has photo decoration services. Psychologist is a services-dominated offering because it not provides any tangible things. 2.) What are four unique elements of services? How would they apply to a discount brokerage service? 1. Intangibility, Inseparability, Inconsistency, Inventory. 2. First the discount brokerage service is not a good, sometimes it is just a code, so it is intangibility. Second you can not separate the discount brokerage service. For example, you can not separate a 40% off into a 10% and 30% off, it is meaningless.
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This note was uploaded on 12/11/2011 for the course BUSINESS 101 taught by Professor Prof.wg during the Spring '11 term at Charleston.

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MRKT_takehome Kai Chen - MRKT 321 Take Home Quiz...

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