MRKT_takehome(Xiaojing Shen)

MRKT_takehome(Xiaojing Shen) - MRKT 321 Take Home Quiz...

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MRKT 321 ‘Take Home’ Quiz *Individual work must be in your own words* DUE: Monday, November 29 th 10:00 AM 1.) Where would potatoes, a photographic studio, and a psychologist fit into the goods- service continuum? Photo is the goods-dominated offering, because it is a 100% tangible good, not have any service in it. Photographic studio is half goods s-dominated offering half services-dominated offering, because it can both provide photos and photo edit service. Psychologist is a services-dominated offering because it not provides any good, only service. 2.) What are four unique elements of services? How would they apply to a discount brokerage service? Intangibility, Inseparability, Inconsistency, and Inventory. 1. The discount brokerage service is not tangible, it is totally a service. 2. The discount brokerage service can not be separated. 3. Company can not always provide the same discount service. 4. Sometimes the sales number is not like estimate, and it is unstable.
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MRKT_takehome(Xiaojing Shen) - MRKT 321 Take Home Quiz...

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