Finalstudyguide2

Finalstudyguide2 - History of American Journalism Study...

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History of American Journalism Study Guide for Chapters 20-21, 23 Chapter 20 Which was the most influential of the mass magazines that appeared in the 1890s and early 1900s? What were the factors that led to the rise of the mass magazines? What was novel about Walter Hines Page’s World’s Work ? What did he include? What did he reject? What was the secret behind the success of the Saturday Evening Post? What was the secret behind the success of Readers Digest? Who developed Time’s particular writing style? How did Time depart from journalistic standards of the time? What was the secret to the success of Life magazine? What was the goal of Ebony magazine? Why did advertisers switch from the Saturday Evening Post to Life? What was the major trend that emerged in the 1970s in regards to magazines? Chapter 21 What is modern advertising? What role do ads play in marketing? What is the difference between hard sell and soft sell? Who were the key figures in developing the soft sell, the hard sell? What was each of these historical figures known
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Finalstudyguide2 - History of American Journalism Study...

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