mkt channel.docx - Cover page 1 Table of content Contents...

This preview shows page 1 - 5 out of 21 pages.

Cover page 1
Table of content Contents Executive summary ..................................................................................................................................... 3 Introduction ................................................................................................................................................ 4 Characteristics: ............................................................................................................................................ 5 Physical distribution: .................................................................................................................................. 5 There are four basic types of marketing channels: .................................................................................... 6 Key Terminology: ........................................................................................................................................ 8 Factors Determining the Marketing Channels: ........................................................................................... 8 Product-Related Factors- ......................................................................................................................... 9 Company Related Factors- ..................................................................................................................... 10 Competitive Factors- .............................................................................................................................. 10 Market-Related Factors- ........................................................................................................................ 10 Environmental Factors- .......................................................................................................................... 11 Functions of Marketing Channels: ............................................................................................................ 11 Marketing Channels – Design: .................................................................................................................. 13 Role of middlemen or intermediaries: ..................................................................................................... 13 Factors determining the length of the channel: ....................................................................................... 14 Channel Confliction: .................................................................................................................................. 14 Types of Channel Confliction: ................................................................................................................... 15 Causes of Channel Conflict: ...................................................................................................................... 16 Importance of Marketing Channels: ......................................................................................................... 17 Observation and Findings: ........................................................................................................................ 19 Conclusion: ................................................................................................................................................ 20 2
Executive summary Marketing channel is an idea of transferring the ownership of properties respectively to the manufacturer, the distributor and to the end users. It is the concept of involving the wholesalers and the consumers. Intermediaries such as vendors, retailers, distributors and the end final users are also very important aspects of marketing channels. Here, all the intermediaries have to pay, so a high number of marketing channels leads to a high end cost to the end user. The most essential thing of intermediaries is the advent of time and place where products are usually availed to the end users. Most businesses use advertising and marketing channels to create a connection between manufacturing and consumption which does not only contain delivery of goods but many different elements of transactions. Marketing intermediaries offers customers with information regarding the products. Distributors and retailers might also habits research on merchandise from their manufacturing businesses and make it accessible to customers. Most corporations use intermediate channels to promote their merchandise in most cases through presents with the most used channel for merchandising being retailer shops. Business organizations can only contact their customers through intermediaries especially the wholesalers and shops who have direct contacts with the producers and the buyers. This way, consumers’ response towards sure products which can be evaluated. Marketing channels are used to make negotiations for groups on prizes and other phrases of sales and promotions. All intermediate channels physically transport and shop goods for the production corporations as the goods cross towards the remaining users. Production companies do now not go through the fee of the distribution channels because it is paid for via the shoppers. Introduction 3
Marketing Channel is basically the channel of distribution. It is the process what ascertains the whole concept of market distribution, from production the raw material to send the product to the end users. In this process there are so many brokers or middlemen are involved. The producer send the product to the consumers by passing it through these multiple middlemen. So the process is called Marketing Channel. Each product line has different channel of distribution as each is different from one other. It is also a very useful tool for management which can form an

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture