Flashcards - marketing research objective marketing...

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marketing information decision support system (DSS) database marketing marketing research marketing research problem marketing research objective management decision problem secondary data marketing research aggregator research design Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8
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The specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making information. A broad-based problem that uses marketing research in order for managers to take proper actions. Data previously collected for any purpose other than the one at hand. A company that acquires, catalogs, reformats, segments, and resells reports already published by marketing research firms. Specifies which research questions must be answered, how and when the data will be gathered, and how the data will be analyzed. Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans. An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. The creation of a large computerized file of customers’ and potential customers’ profiles and purchase patterns. The process of planning, collecting, and analyzing data relevant to a marketing decision. Determining what information is needed and how that information can be obtained efficiently and effectively. Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8 Chapter 8
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survey research mall intercept interview
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This note was uploaded on 12/11/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Fall '07 term at University of Georgia Athens.

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Flashcards - marketing research objective marketing...

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