Flashcards9 - product Chapter 9 specialty product Chapter 9...

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product business product (industrial product) consumer product convenience product shopping product specialty product unsought product product item product line product mix Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9 Chapter 9
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A particular item that consumers search extensively for and are very reluctant to accept substitutes. A product unknown to the potential buyer or a known product that the buyer does not actively seek. A specific version of a product that can be designated as a distinct offering among an organization’s products. A group of closely related product items. All products that an organization sells. Everything, both favorable and unfavorable, that a person receives in an exchange. A product used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers. A product bought to satisfy an individual’s personal wants. A relatively inexpensive item that merits little
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This note was uploaded on 12/11/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Fall '07 term at University of Georgia Athens.

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Flashcards9 - product Chapter 9 specialty product Chapter 9...

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