Flashcards10 - new product Chapter 10 concept test Chapter...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
new product new-product strategy product development brainstorming screening concept test business analysis development simultaneous product development test marketing Chapter 10 Chapter 10 Chapter 10 Chapter 10 Chapter 10 Chapter 10 Chapter 10 Chapter 10 Chapter 10 Chapter 10
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
A test to evaluate a new-product idea, usually before any prototype has been created. The second stage of the screening process where preliminary figures for demand, cost, sales, and profitability are calculated. The stage in the product development process in which a prototype is developed and a marketing strategy is outlined. A team-oriented approach to new-product development. The limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. A product new to the world, the market, the producer, the seller, or some combination of these. A plan that links the new-product development process with the objectives of the marketing department, the business unit, and the
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/11/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Fall '07 term at University of Georgia Athens.

Page1 / 6

Flashcards10 - new product Chapter 10 concept test Chapter...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online