Flashcards12 - marketing channel (channel of distribution)...

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marketing channel (channel of distribution) channel members supply chain discrepancy of quantity discrepancy of assortment temporal discrepancy spatial discrepancy retailer direct channel dual distribution (multiple distribution) Chapter 12 Chapter 12 Chapter 12 Chapter 12 Chapter 12 Chapter 12 Chapter 12 Chapter 12 Chapter 12 Chapter 12
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produced but a customer is not ready to buy it. The difference between the location of a producer and the location of widely scattered markets. A channel intermediary that sells mainly to consumers. A distribution channel in which producers sell directly to consumers. The use of two or more channels to distribute the same product to target markets. A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. All parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer. The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function. The difference between the amount of product produced and the amount an end user wants to buy. The lack of all the items a customer needs to receive full satisfaction from a product or products. Chapter 12
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This note was uploaded on 12/11/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Fall '07 term at University of Georgia Athens.

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Flashcards12 - marketing channel (channel of distribution)...

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