250 Midterm - CA 250 Lecture Discussion Notes Week 1 September 5 Lecture Linear Models of Communication Sender > message > receiver Linear Models

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CA 250 Lecture/ Discussion Notes Week 1: September 5 Lecture Linear Models of Communication Sender > message > receiver Linear Models: Culture as a skyscraper Ballet, Mozart, Shakespeare PBS, Jazz, NY Times The Office, USA today, Eat Pray Love Jersey Shore, Saw 3D, Nascar Ideology : sets of social values, ideas, and feelings by which people collectively make sense of the world. A world view that is naturalized; a taken for granted common sense view about how the world works. Dominant Ideology : prevailing ideas that are shared by majority of the people, but support “ruling class”; values that uphold norms of people in power. Integrated Models of Communication Cultural Artifact Production Reception Socio- Historical Context *arrow everywhere Integrated approach : cultures a MAP Media environment : Includes media technologies, but also social, political, and economic structure in which media is used This class looks at all those factors: Not always about the clear answer, but about the kinds of questions you ask September 6 Discussion Media: TV, film and video, computers and internet Print (newspaper, magazines, books, letters, etc Billboards, ads, signs, flags, etc Radio, music (CDs, IPods) video games Art and photo, telephone (fax, cell) Use:
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Business, gov’t, entertainment, communication and information, education, storage September 8 Lecture MISSED Week 2 September 13 Lecture Media as Business: Patterns of Ownership 1. How does media function economically as an industry? 2. What ownership patterns emerge over recent history? Commercial Mandate : type of institution, driven by commercial interest Owned by corporations Operated for profit (unlike BBC > operated by government) Features of Media Industries 1. Media products = type of public good Economic sense : consumption of one doesn’t stop consumption from others simultaneously, doesn’t go away after one uses of it (like bread) Cultural sense : a public resource (radio waves) creates competing interests wanting space/rights Deals in the symbolic o Example: Hollywood “Dream Factory” o Catches meaning 2. High risk for profit/success Uncertainties: o Audience/cultural tastes o Labor 3. High Production costs, Low RE-Production costs 4. Compete for limited consumer resources Income/entertainment expenses Attention and time (not enough time to watch everything) 5. Compete for limited advertising revenue 6. Compete for limited pools of labor How do Media Industries respond ? 1. Try to create value through differentiation Genres (horror, scifi) Stars (big names add value) Brands (Disney They have to differentiate because it’s a public brand 2. Utilize Economies of Scale Because of high risk “hits offset the misses”
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“tent pole strategy” o Pirates of Caribbean held up tent while the others float around 3. Control Distribution Artificial scarcity o schedule big films so they didn’t overlap o 70s summer blockbusters –JAWs
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This note was uploaded on 12/12/2011 for the course COM ARTS 250 taught by Professor Amy during the Fall '08 term at Wisconsin.

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250 Midterm - CA 250 Lecture Discussion Notes Week 1 September 5 Lecture Linear Models of Communication Sender > message > receiver Linear Models

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