F11MKT300_PromotionMix

F11MKT300_PromotionMix - Promotions Agenda Promotion Mix...

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Promotions
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Agenda Promotion Mix Steps in Designing Effective Marketing Communication
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Promotion Mix The promotion mix is the specific blend of advertising , public relations , personal selling , direct-marketing and sales promotion tools that the company uses to persuasively communicate customer value and build customer elationships
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Promotional Mix (1) Advertising Print Radio TV Internet Personal selling Sales presentations
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Promotional Mix (2) Public Relations Sponsored Events Press Corporate Lobby/Webpage Direct Marketing Catalog Telemarketing
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Designing Promotions: 3 Changes in the Marketing Landscape Easier for customers to search for product information Ability to read reviews and see purchase patterns of other customers Credibility of message that is communicated is very important Lifestyle change from 1 Screen to 3
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Designing Promotions: Rise of Integrated Marketing Communications There are many contact points where the customer may encounter the company and its product
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This note was uploaded on 12/12/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at Wisconsin.

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F11MKT300_PromotionMix - Promotions Agenda Promotion Mix...

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