F11MKT300_Advertising2

F11MKT300_Advertising2 - Advertising II 7 Major Types of...

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Advertising II 7 Major Types of Advertising Appeals Discussion of Pros and Cons Socially Responsible Advertising
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7 Major Types of Advertising Appeals Straight Sell Demonstration of Product Benefits Comparative Advertising Testimonial Sex Appeal Fear Appeal Humor Appeal Many ads contain more than one type These are Rational Appeals These are Emotional Appeals
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# Straight Sell http://www.youtube.com/watch?v=Ld4v2LVltZ0 http://www.youtube.com/watch?v=c6uR_1Zdvw http://www.youtube.com/watch?v=UG4OZfSrS0 Low Budget : Costs of concept development is low Effective for messages that emphasize low prices (e.g., retailers selling having a sales promotion) Does not build up brand image of products
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# Demonstration of Product Benefits http://www.youtube.com/watch?v=aAJPkx14qg http://www.youtube.com/watch?v=Rvp6p_BzG0 Great for building awareness & knowledge of new products
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# Comparative Advertising http://www.youtube.com/watch?v=iRIvMGy6Cp4
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F11MKT300_Advertising2 - Advertising II 7 Major Types of...

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