Marketing_Channels_Lecture_CL_HF-1

Marketing_Channels_Lecture_CL_HF-1 - MarketingChannels...

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Marketing Channels Cherie Leonard MARK 300
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Agenda Marketing Channels Why do we need them? act like they do? Channel Design Decisions What are my channel alternatives & how do I 
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Supply chain management is the process of managing upstream and downstream value- added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers These parties make up the value delivery network
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Supply Chain Management Upstream Partners Downstream Partners Set of firms that  supply raw materials,  components, parts,  information, finances  create  a product or  service Form a vital  connection  between  customers Typically wholesalers  Also known as  marketing channels –  a traditional focus of 
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Marketing Channels What are marketing  channels? Why do we need 
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Marketing_Channels_Lecture_CL_HF-1 - MarketingChannels...

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