F11MKT300_Competition

F11MKT300_Competition - Competition & Coordination A...

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A Winner Take All Contest The Pricing Game Important Note : The learning goal for this topic is experiential . I will not test you on this topic on the exams. I am providing 2 slides that highlight the important sections of the textbook. These may be useful for your projects. For example, your group may propose a new marketing strategy because of a development due to competitor actions .
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A Winner-Takes-All Contest q N players q Every player simultaneously chooses a number from 0 to 100 q Compute the group average q Define Target Number to be 2/3 times the group average q The winner is the player whose number is the
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The Pricing Game (1) 2 Markets: A and B 4 firms in each market (2 students in each firm) Each firm sells an identical product Per unit cost for each firm is identical at $20 There are 10 customers in the market Each customer is willing to pay up to $100
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The Pricing Game (2) Customers will buy from the firm with the
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F11MKT300_Competition - Competition & Coordination A...

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