F11MKT300_SalesPromotion

F11MKT300_SalesPromotion - Sales Promotions (a.k.a. Price...

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Sales Promotions (a.k.a. Price Promotions) Types of Sales Promotions Factors behind Growth of Sales Promotions Designing Effective Sales Promotions
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Sales Promotion Sales promotion are short-term incentives used to encourage sales of a product or service Key idea is to increase Consumer Surplus (=Value minus Price) by lowering Price The objective of sales promotions is to induce customers to buy now rather than later Sales promotions can be classified into: Consumer promotions Trade & Business promotions
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Major Consumer Promotion Tools
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# Examples (1)
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# Examples (2) http://www.youtube.com/watch?v=t5nXOSHeHL8 http://www.groupon.com/learn http://www.youtube.com/watch?v=wvbvAjU_1-Q http://www.youtube.com/watch?v=6C7oqXewyCE
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# Examples (3)
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# Examples (4) http://www.youtube.com/watch?v=SJwuv_6ObEU
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Consumer Promotions (1) Samples offer a trial amount of a product Effective but expensive way to introduce new products Given for free or for a low “introductory price”
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This note was uploaded on 12/12/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at Wisconsin.

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F11MKT300_SalesPromotion - Sales Promotions (a.k.a. Price...

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