{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

F11MKT300_SalesPromotion - Sales Promotions(a.k.a Price...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Sales Promotions (a.k.a. Price Promotions) Types of Sales Promotions Factors behind Growth of Sales Promotions Designing Effective Sales Promotions
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Sales Promotion Sales promotion are short-term incentives used to encourage sales of a product or service Key idea is to increase Consumer Surplus (=Value minus Price) by lowering Price The objective of sales promotions is to induce customers to buy now rather than later Sales promotions can be classified into: Consumer promotions Trade & Business promotions
Background image of page 2
Major Consumer Promotion Tools
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
# Examples (1)
Background image of page 4
# Examples (2) http://www.youtube.com/watch?v=K1eNpKmdDQc&feature=related http://www.youtube.com/watch?v=t5nXOSHeHL8 http://www.groupon.com/learn http://www.youtube.com/watch?v=wvbvAjU_1-Q http://www.youtube.com/watch?v=6C7oqXewyCE
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
# Examples (3)
Background image of page 6
# Examples (4) http://www.youtube.com/watch?v=3apKhUHn4oM&feature=related http://www.youtube.com/watch?v=SJwuv_6ObEU
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Consumer Promotions (1) Samples offer a trial amount of a product Effective but expensive way to introduce new products Given for free or for a low “introductory price” Coupons
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}