F11MKT300_Brands - Product (Part 2): Brands Agenda...

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Product (Part 2): Brands Agenda Activity: Rate the Products Brand Strategy
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# Activity: Rate the Products q 2 product categories: Crackers and Hand sanitizers. q Each category has 2 products, A and B. q For each category, the 2 products are sold in the same store q Task: Come in front and try the products
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# Activity: Rate the Products q For each product category, give your answers to the following questions to the TA: Q1. On a scale of 1 to 10 (10=best), what is the quality rating of Product A? What is the quality rating of Product B? Q2. How much more or less (to the nearest cent) would you pay for Product B relative to Product A? Hand sanitizer: How much more or less would you pay for a 2 oz bottle? Crackers: How much more or less would you pay for 1 lb (16 oz) box?
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Hand Sanitizer Product A $0.14/oz Product B $0.38/oz
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Saltine Crackers Product B Price per lb $2.99 Product A Price per lb: $1.89
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Brands Brands = useful way for customers to summarize a specific set of features, benefits, services, and experiences delivered Brand = Important asset that can outlast specific products Key is to increase brand equity the differential effect that know the brand name has on the customer
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This note was uploaded on 12/12/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at University of Wisconsin.

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F11MKT300_Brands - Product (Part 2): Brands Agenda...

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