F11MKT300_EffectStrat-1

F11MKT300_EffectStrat-1 - # Building an Effective Marketing...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
# Building an Effective Marketing Strategy Three Objectives A framework for developing a marketing strategy (strategy=plan of action) Relate framework to an actual company Project grading details
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
# But first…an auction I am auctioning off a real $20 bill You are free to bid by raising your hand and shouting out your bid Bidding starts from $5, bid increment = $1 Person with the highest bid receives the $20 bill and pays me his or her bid Person with the second highest bid pays me 0.5 times his or her bid This is a real auction with real money. You are committing to the auction rules if you bid You can pay me on Wednesday if you don’t have the money today, so feel free to join in the fun!
Background image of page 2
Building a Marketing Strategy 3Cs – 4Ps framework Company Selection Targeting Positioning Competition Customers (includes Segmentation ) Product Price Promotion Place
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
# Important Disclaimers The items in the following slides are provided to help you cover the major bases for your project. You may want to add or delete the items in the checklist depending on how relevant they are to your context. As we learn more in the course, you will be able to add more items. Your team should think through and discuss all relevant items, but it is important to decide carefully about which are the critical items to place in the final submission.
Background image of page 4
Pick a Project/Brand/Service and critically evaluate its current marketing strategy You have picked the Product Now describe the Price (price level, whether it varies, pricing scheme) , Place (the channels in which the product reaches customers) and Promotion (show example current ad) strategies that accompany the product Also think about the following: What are the company’s other products? What is the profitability and market share of the product you
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/12/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at Wisconsin.

Page1 / 22

F11MKT300_EffectStrat-1 - # Building an Effective Marketing...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online