MKT300SyllabusFall2011-1

MKT300SyllabusFall2011-1 - MKT 300 Marketing Management...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
MKT 300 Marketing Management Fall 2011 Course Syllabus Course Instructor Noah Lim, Associate Professor of Marketing Email : nlim@bus.wisc.edu Tel : 608-263-4623 Office : 4182 Grainger Office Hours : I am available to meet with you at any time. Please email me for an appointment. Course Materials Required Textbook : Principles of Marketing by Philip Kotler and Gary Armstrong (13 th ed., Prentice Hall) Course Website : http://courses.bus.wisc.edu Lecture Sections Section 1 : MW 1:20pm to 2:10pm @ 1100 Grainger Section 2 : MW 2:25pm to 3:15pm @ 1100 Grainger Discussion Sections and Teaching Assistants Section Day Time Room TA Email 301 Friday 14:25 - 15:15 1140 Ahreum Maeng amaeng@wisc.edu 302 Friday 07:45 - 08:35 2167 Cherie Leonard cjleonard@wisc.ed u 303 Thursda y 15:30 - 16:20 1195 Cherie Leonard cjleonard@wisc.ed u 304 Friday 15:30 - 16:20 1140 Ahreum Maeng amaeng@wisc.edu 305 Thursda y 12:05 - 12:55 2280 Erika Paulson elpaulson@wisc.ed u 306 Friday 14:25 - 15:15 2167 Andrea Webb awebb@bus.wisc.e du 307 Friday 11:00 - 11:50 1175 Ramya Raman rpraman@wisc.edu 308 Friday 13:20 - 14:10 2180 Ahreum Maeng amaeng@wisc.edu 309 Friday 09:55 - 10:45 2175 Heidi Freund hfreund@wisc.edu 310 Friday 09:55 - 10:45 2185 Ramya Raman rpraman@wisc.edu 311 Friday 11:00 - 11:50 2185 Heidi Freund hfreund@wisc.edu 312 Friday 11:00 - 11:50 2175 Cherie Leonard cjleonard@wisc.ed u 313 Friday 12:05 - 12:55 2185 Heidi Freund hfreund@wisc.edu 314 Friday 12:05 - 12:55 2175 Erika Paulson elpaulson@wisc.ed u 315 Friday 13:20 - 14:10 1190 Andrea Webb awebb@bus.wisc.e du 316 Friday 13:20 - 14:10 1180 Erika Paulson elpaulson@wisc.ed
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
u 317 Friday 15:30 - 16:20 2167 Andrea Webb awebb@bus.wisc.e du 318 Thursda y 14:25 - 15:15 1195 Ramya Raman rpraman@wisc.edu Course Objective This course will introduce you to the most important tools and concepts in marketing and how you can apply them to maximize profits for your company. We will use a combination of analytical and experiential learning methods to develop insight into how companies should make product, pricing, promotion and channel decisions for their target markets based on their understanding of customer behavior. Grading
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

MKT300SyllabusFall2011-1 - MKT 300 Marketing Management...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online