bu121 - BUSINESS 121 FUNCTIONAL AREAS OF THE ORGANIZATION...

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BUSINESS 121 FUNCTIONAL AREAS OF THE ORGANIZATION COURSE OUTLINE Winter 2009 Required Materials: Business , 6th Edition, Ricky W. Griffin, Ronald J. Ebert, and Frederick A. Starke: Pearson Education Canada, 2008. Business 1 21 Lab Manual , Twenty-fourth Edition, Laura Allan and Jim McCutcheon: Captus Press, 2009. Business Models Made Easy , Don Debelak: Entrepreneur Press, 2006 Canadian Business Magazine : Rogers Media. Optional/Recommended Texts: *Building a Dream , Fifth Edition, Walter S. Good: McGraw-Hill Ryerson Limited, 2003. *Small Business: An Entrepreneur’s Business Plan , Sixth Edition, J. D. Ryan and Gail P. Hiduke: Thomson Learning Inc., 2003. *So You Need to Write a Business Plan , Jerome S. Osteryoung and Diane L. Denslow: Thomson Learning Inc., 2003. *Business Plan to Business Reality , James R. Skinner: Pearson Education Canada Inc., 2003. Impact: A Guide to Business Communication , Fifth Edition, Margot Northey: Pearson Education Canada Inc., 2002. Checkmate: A Writing Reference for Canadians , Joanne Buckley: Thomson-Nelson, 2003. OR Checkmate: Pocket Guide , Joanne Buckley: Thomson-Nelson, 2005 Fortune Magazine (Special student subscription rate can be obtained from
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Course Objectives: Business 121 is designed to provide the introductory business student with six things: 1. An integrative framework and structure whereby the student can see how all the pieces of the ‘business puzzle’ fit together in today’s fast paced and ever-changing business environment. 2. An introductory overview to the different functional areas of a business, and how decisions in those areas are both interrelated and lead the firm to achieving the critical success factors. 3. A basic business vocabulary. 4. In combination with Business 111, a preview of the material that will be examined in considerable detail in the four-year Honours Business Administration Program at Wilfrid Laurier University. 4. Through active participation in the Lab component of the course, the opportunity to both understand and develop many of the interpersonal and managerial skills required of successful managers, as well as the opportunity to develop decision-making, and oral and written communication skills in a business context. Also through the assignment of group projects, the opportunity to both experience first-hand the concepts discussed in class, as well as develop essential group/team management skills. 5. The opportunity to develop a business plan for a new business idea and participate in a realistic competitive situation – the 7 th Annual New Venture Competition ! 6. A clear understanding of both the academic and behavioural standards expected of students in the Honours Bachelor of Business Administration program at Wilfrid Laurier University. As we are a professional school offering a professional education, these standards and expectations will be consistent with those of both co-op and full-time employers.
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Methodology: In Business 121 three approaches to learning are used:
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This note was uploaded on 12/12/2011 for the course ECON 101 taught by Professor Bi during the Spring '11 term at York University.

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bu121 - BUSINESS 121 FUNCTIONAL AREAS OF THE ORGANIZATION...

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