Darius also made a first attempt to achieve a peaceful settlement. Although the tone of his letter was arrogant, he offered to cede a significant portion of Asia Minor to Alexander. The concession was difficult to refuse, as the offered area had probably been the objective of Philip's campaign. When Alexander read the letter to his officers, therefore he omitted the section that included the offer. The offers, who heard only Darius's arrogant tone, urged Alexander to continue with the campaign. Alexander sent back a harsh reply justifying the Macedonian mission. It became evident to all that the war would have to come down to a final showdown for the kingdom. In the meantime, Alexander began his march into the Phoenician territory, where every city-state was under the rule of Persia, but almost all reluctantly. Many cities forced their Persian puppet rulers to surrender to the Macedonians. Alexander replaced the rulers
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