BYMP Week 1 - Five Year Marketing Plan Seamus Chip Company...

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Unformatted text preview: Five Year Marketing Plan Seamus Chip Company Table of Contents 1. Executive Summary 2. Company Description Seamus Chip Company came about from the owner of Seamus Irish Pup in Saint Louis, Missouri. Renee Smith was the owner and chef for Seamus Irish Pup. It became clear that her all natural potato chips were quickly becoming a signature item. Saint Louis residents would order her chips for to-go orders. They were being served at all events such as tournaments, tailgates, and parties. It became evident to Renee that the chips were a hit and she wanted to expand out of the restaurant business. Seamus Chip Company made its first appearance at the local State Street Deli. Sampling and selling on-spot is what started the very beginning of her new business. After hiring some fellow friends to help out, the company was able to expand clientele to 400+ after 2 and half...
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This note was uploaded on 12/12/2011 for the course BUSN BUSN115 taught by Professor Dr.hagans during the Spring '10 term at DeVry Colorado Springs.

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BYMP Week 1 - Five Year Marketing Plan Seamus Chip Company...

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