BYMP Week 6 - Student Marketing Plan for Seamus Chip...

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Unformatted text preview: Student Marketing Plan for Seamus Chip Company Corrie Wood Five Year Marketing Plan BUSN 319 - Professor: Brent Rapisardi DeVry University Table of Contents Table of Contents ................ 1 1. Executive Summary ................ 2 2. Company Description ............... 2 3. Strategic Focus and Plan ...............2 Mission Statement ...............2 ............................................................................................................................ Goals ................3 Competitive Advantage . ...............3 4. Situation Analysis ... ............. 4 SWOT Analysis............. ....4 Industry Analysis............. .5 Competitor Analysis............. ...5 Company Analysis............................................................................................................... ......6 Customer Analysis ...............6 5. Market-Product Focus ..............7 Marketing and Product Objectives. .............7 Market-Product Grid. .............8 Target Markets ...............8 Points of Difference .............9 ............................................................................................................................ Positioning...
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BYMP Week 6 - Student Marketing Plan for Seamus Chip...

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