IKEA SWOT Analysis - IKEA SWOT Analysis Describe what meant...

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IKEA SWOT Analysis Describe what meant by a SWOT analysis. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. IKEA uses SWOT analysis to help reach its goals of sustainability and environmental designs. Explain the difference between internal and external factors. IKEA’s strengths are: Strong global brand o Same quality and range worldwide o Clear offer Increasing sustainability of supply o Greater use of renewable materials – 71% (2007) to 75% (2009) o ‘Smarter’ use of recycled or reclaimed waste products – 84% (2007) to 90% (2009) o Sourcing materials close to supply chain to reduce transport costs, lowering carbon footprint IKEA’s opportunities are: Growing consumer demand for sustainable products o Online tips and ideas for staff and consumers
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This note was uploaded on 12/12/2011 for the course COMP 0112 taught by Professor Mr.kwok during the Summer '11 term at Hong Kong Baptist University, China.

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IKEA SWOT Analysis - IKEA SWOT Analysis Describe what meant...

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