C296 7 Consumer Behaviour Part 1

C296 7 Consumer Behaviour Part 1 - 3 Attitudes...

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04/10/2011 1 September 28, 2011 Consumer Behaviour, Part 1 What opportunities in the immediate and macro environments led Target to Canada? But actually, you ea You might think “you are what you eat”. you eat what you are. (Or what you hope to become.)
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04/10/2011 2 What influences consumer behaviour? Social Factors Cultural Factors Consumer Behaviour Psychological Factors Personal Factors Psychological: Motivation Beliefs/Attitudes Perception Learning
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04/10/2011
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Unformatted text preview: 3 Attitudes Think (cognitive) Feel (affective) Do (behavioural) Beliefs 04/10/2011 4 Perception Learning • Drives • Stimuli • Cues • Responses • Reinforcement 04/10/2011 5 Lying How does a baby learn to walk? Lying Down Crawling Walking Personal • Age/life cycle • Occupation • Economic situation • Lifestyle • Personality/ self concept...
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This note was uploaded on 12/13/2011 for the course COMM 296 taught by Professor Dasgupta during the Winter '08 term at UBC.

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C296 7 Consumer Behaviour Part 1 - 3 Attitudes...

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