Paper - Paper #1 Tenzin Kunphel Marketing to me is the...

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Paper #1 Tenzin Kunphel Marketing to me is the promotion of goods in a way, which attracts the minds and eyes of buyer while effectively meeting company’s sales and revenue goals. In the text “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (Perreault 2009). The American Marketing Association defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. When one thinks of marketing, they usually associated with big colorful pictures on billboards and magazines. However, there is more to marketing than what we consumers see on the outside. Marketing encompasses more than most individuals would initially believe. Many people instantly assume that it only involves relations with sales or
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This note was uploaded on 12/13/2011 for the course MKT 421 MKT421 taught by Professor Scottwilson during the Spring '09 term at University of Phoenix.

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Paper - Paper #1 Tenzin Kunphel Marketing to me is the...

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