Brief Writing Project 2

Brief Writing Project 2 - Daniel Kelleher Ms. Williams...

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Daniel Kelleher Ms. Williams English 110, section 30 February 15, 2011 Author Scott Scheinberg’ s article, “Hey, Hey, LBJ, Thank You Pres. For Paving the Way” successfully communicates his opposition to “dirty” political commercials through his persuasive use of rhetorical strategies. Scheinberg discusses his view that he views “smear tactics” as being immoral and unethical. Scheinberg claims that smear ads were designed to make opponents seem incompetent and idiotic. The author applies the persuasion tactics of logos, pathos, and ethos in order to successfully communicate his opinion. Scheinberg effectively applies the use of pathos throughout his introduction and opening of the paper. He appeals to the readers’ emotion through his use of storytelling and description of the “Daisy commercial”. The “Daisy Commercial” was released on September 7, 1964, by the presidential campaign committee for Lyndon Baines Johnson. Scheinberg depicts the little girl in the LBJ campaign
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This note was uploaded on 12/12/2011 for the course ENG 110 taught by Professor Mccabe during the Fall '07 term at University of Delaware.

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Brief Writing Project 2 - Daniel Kelleher Ms. Williams...

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