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ppt_12_r - 12 Consumer Promotions Chapter Overview Types of...

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RETL369 10-1 Chapter Overview Types of consumer promotions Planning for consumer promotions International consumer promotions 12 Consumer Promotions
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RETL369 10-2 Consumer Promotions Consumer promotions (sales promotions) are the incentives aimed at a firm’s customers. The product is not resold to another business. Indirect way to increase brand recognition or enhance image Increase traffic Increase sales Attract new customers Trade promotions are the expenditures or incentives used by manufacturers and other members of the marketing channel (e.g., wholesalers) to help push products through to retailers, who are going to resell the products to consumers.
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