ppt_13_r - 13 Public Relations Sponsorship Programs and...

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RETL369 12-1 Public Relations, Sponsorship Programs, and Regulations 13 Public relations Role of public relations Assessing corporate reputation Social responsibility Damage control Sponsorship marketing Event marketing Chapter Overview
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RETL369 12-2 Public Relations Public relations (PR) - manages items such as publicity and other communications with all of the groups who make contact with the company. Under marketing dept. Separate dept. of communications External agency The more a customer sees the name in a news- related context, the higher the brand awareness or recall will become. Goal hits Develop PR strategy that fits with IMC Strengthen company voice Special events, news releases, sponsorship, etc.
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