IB Business and Management

IB Business and Management - IB Business and Management...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
IB Business and Management Internal Assessment Commentary A. Title How has Domino’s new advertising campaign in promoting their new pizza affected their profitability? B. Introduction Domino’s Pizza is an international pizza delivery corporation headquartered in Ann Arbor, Michigan. It was found in 1960 and currently is the second largest pizza chain in the United States with nearly 9,000 corporate and franchised owned stores in over 60 different nations and in all fifty states. Although Dominos specializes in pizza their menu contains pasta, oven-baked sandwiches, wings, boneless chicken, salads, breadsticks, cheese sticks, and a variety of dessert items. In recent years Domino’s Pizza has become known for their quick and quality customer service using various techniques such as their online and mobile ordering sites or their the Pizza Tracker, an online application that allows customers to view the status of their order in a simulated "real time" progress bar. Although their service may quick, their pizza quality was an
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

IB Business and Management - IB Business and Management...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online