This preview shows page 1. Sign up to view the full content.
Unformatted text preview: The Fashion Connection
Michael Wenstrup I. EXECUTIVE
SUMMARY B. One Page description of
Improve existing employee training
program at Fashion Connection. Both written and mock-run through’s. Employees will be better prepared.
Employees Research Methods
Primary and secondary sources. Secondary source internet based research. Kalamazoo County's economic, geographic,
demographic, socioeconomic factors. Primary sources from customers and
employees. Customers survey on opinions of
employee efficiency and enjoyment at Fashion
Connection. Employees S.W.O.T. Analysis.
Employees Research Findings and
Only live training. New employees limited on how to deal
with situations. Through survey and S.W.O.T. concluded
that current program not enough. Customers say employee courtesy was
great but production too slow. Proposed Campaign
Major problem not extensive. Added second part, written policy (in
appendix) emphasizes on deficiencies
customers stated in survey. More organized and structured policy.
More Added Farouks run through of situations.
Added II. INTRODUCTION
II. A. Description of the
business Opened began business fall of 1976. Located downtown for 30 years until last
year. Now located 4406 Stadium Drive, West
Town Mall. Slowly got more business each year.
Slowly Customers from major cities Chicago,
Detroit, Grand Rapids to all of Kalamazoo
County. Clothing Logos
Clothing B. Description of
the Economic Factors
Economic 2009 Estimated Households by
Income According to Southwest
Incomes Estimated Amount
of Percentage of
Households Income Less than
$15,000 13,686 13.80% Income $15,000 Income
$24,999 12,671 12.78% Income $25,000 Income
$34,999 11,812 11.91% Income $35,000 Income
$49,999 16,639 16.78% Income $50,000 Income
$74,999 19,832 20.00% Income $75,000 Income
$99,999 10,797 10.89% Income $100,000 Income
$149,999 9,139 9.22% Income $150,000 Income
$249,999 3,378 3.41% Income $250,000 Income
$499,999 873 0.88% Income $500,000 or
more 315 0.32%
0.32% Estimated Average
Household $58,874 N/A Kalamazoo County Top
(Updated last in April,
2007) Western Michigan University
(Fall & Winter)
(Fall Type of
Education Borgess Medical Center Employees:4475
:4475 Type of
Healthcare Pfizer Type of
Employees:4000 Bronson Methodist Hospital
:3573 Type of
Healthcare Stryker Medical Technology
:2500 Type of
Surgical & hospital
equipment Kalamazoo Public Schools
:2300 Type of
Education National City Bank Employees:1600
:1600 Type of
Banking & financial
services Meijer, Inc. Employees:1594 Type of
goods and household
products Portage Public Schools Employees:1100
:1100 Type of
Education Summit Polymers
Inc. Employees:1097 Type of
thermo-plastics County of Kalamazoo Employees:1065
:1065 Type of
Government Geographic Factors
Residents Percentage of
Township 13,851 6% City of
Kalamazoo 77,145 32% Kalamazoo
Township 21,675 9% 17,003
17,003 7% City of Portage 44,897 19% Texas
According to the
2000 City/Township Oshtemo
Distribution 10,919 5% Kalamazoo
County 238,603 100% Kalamazoo County Demographics Factors:
Demographics Demographics Factors
2009 Estimated Population Age 25+ by Educational Attainment Of Kalamazoo County 2009 Estimated
County Demographics Factors
Continued: Demographics Factors
Population by Sex
Michigan Amount Percentage (%)
Percentage Male 120,103 48.73 Female 126,376 51.27 Male/Female Ratio 0.95 C. Description of the Objectives for the
Current Employee Training Program
No true structured employee training program. Farouk created a program based on live
experience with customers, Farouk explains
through walkthroughs the three main objectives
his customers need to know. Customer focused, dependable, dedicated to the
success of the business. Loyal customers are the essence of a successful
business. Customers must be put first.
Customers Employees must be on time,
Employees III. RESEARCH
IN THE STUDY
IN A. Rationale and Description of Research Methodologies Selected to
Conduct the Research Study
Conduct Surveying customers
Don’t survey employees
Don’t B. Process of Conducting the Selected
Research Method (s)
Research Steps in conducting the survey:
4. Coming up with the questions
You could answer with poor, fair or good
Asked for any suggestions on improvements
Survey placed on front counter for a month
1.How knowledgeable do you believe the employees at
Fashion Connection are in regards to the products they are
2. How courteous was the person who served you?
3. How was your overall experience at Fashion
Connection? IV. FINDINGS AND
OF THE STUDY
OF A. Description of the Existing
Run through’s with Farouk and customers. Employee must become self-confident.
Employee Stocking merchandise.
Stocking B. Description of the Structure of the Current
Employees (management and employees)
Employees Owner: Farouk Saleh Employees: Brother, two retail assistants,
tailor. No ordered assignments.
No Based upon experience. We believe there needs to be set in stone
rules. C. Effectiveness of the Current
Effective at teaching employees to make a sale. Does not include value selling, dealing
with more than one customer at a time on
a busy day, greeting every customer as
they come in, and cleaning. Add written manual.
Add D. Conclusions Based on the
Based on Twenty
Customers ITEM Good Fair
Employees 60.00% 20% 20% How
80.00% 15% 5% Overall
Experience 60.00% 25% 15% Suggestions Employees could be more knowledgeable
and Customers could be helped faster on
busy D. Conclusions Based on the
Findings Results Gathered from S.W.O.T.
Analysis Strengths Franchise
Franchise Agreement Customer Weaknesses Small Staff Limited Opportunities Budget New
New Threats Loyalty location with
better opportunities for
an increased sales
Down Economy with
Development of low
cost clothing stores in
hard economic times
hard V. PROPOSED
STRATEGIC A. Goals/Objectives and Rationale (short- and longA.
term benefits to the business of enhancing the
Benefit short and long term. Maintain customers creating bonds.
Maintain Keeping sales at previous rates.
Keeping Long term customers talk about Fashion
Connection. B. Proposed Activities and
Timelines Two part process First: New written policy.
First: Second: Mock role-plays with Farouk.
Second: Basic sale, handling more than one customer at
a time, basic organizing skills. Run through with actual customers.
Run Timeline of Training Program
October 22Started basic research upon The Fashion Connection.
November 3With the information collected we started analyzing the employee training program. November 5Survey is made and placed at the front counter of the business for customers to fill out.
One month period to fill it out. December 6Results are collected and we start working on the new employee training program. December 14Ideas are presented to The Fashion Connection. C. Proposed Budget
Estimated at $1.25 per copy of training
policy at Fashion Connection New employees should be paid minimum
wage which is $7.40 per hour while going
through training process
through After completion of training program
employees will then be paid $10.00 per
hour, which is Farouk’s starting wage
hour, VI. APPENDIX
VI. Images of Fashion
Connection Front of Store View of Store from the front door Images of Fashion Connection
Continued View of Plaza from road Right Side of Store ...
View Full Document
This note was uploaded on 12/13/2011 for the course MATH 132 taught by Professor Julies during the Fall '08 term at Michigan State University.
- Fall '08