ch10 Pricing I0

ch10 Pricing I0 - PRICING I C296 class 14: Chapter 10...

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1 PRICING I C296 class 14: Chapter 10 Instructor: Chen Wang Oct,27,2011
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Admin § Midterm – grades posted on Vista § Attendance 2
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Agenda § Design pricing strategy (step 1-3) § Early Feedback § Marketing Plan Related 3
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Some Pricing Phenomena 4 § A store lists 10% off outside the store. Inside the store, it offers another 10% off on the price tag. Why doesn’t it just list as 20% off directly? § A restaurant is doing promotion by giving its patrons coupons. Patrons receive a $10 coupon before the meal, and another $10 coupon after the meal. Why doesn’t it just give a $20 coupon all at once?
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Disease Problem Imagine that U.S. is preparing for the outbreak of an unusual disease, which is expected to kill 600 people . Two alternative programs to combat the disease have been proposed. Assume that the exact scientific estimates of the consequences of the programs are as follows. 5
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Proposal 1 § Program A: If Program A is adopted, 200 people will be saved . § Program B: If Program B is adopted, there is 1/3 probability that 600 people will be saved , and 2/3 probability that no people will be saved . § Which of the two programs would you favor? 6
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§ Program A’: If Program A’ is adopted 400 people will die . § Program B’: If Program B’ is adopted there is 1/3 probability that nobody will die , and 2/3 probability that 600 people will die . § Which of the two programs would you favor?
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ch10 Pricing I0 - PRICING I C296 class 14: Chapter 10...

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