ch10 Pricing II0

ch10 Pricing II0 - 1 PRICING Ii C296 class 15: Chapter 10...

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Unformatted text preview: 1 PRICING Ii C296 class 15: Chapter 10 Instructor: Chen Wang Nov,1,2011 Brand Personality 2 Google: fun-loving, creative Halloween Google Doodles 3 Agenda Design pricing strategy (step 4-6) 4 Last Class Review Exercise Suppose a frame shop owner wanted to identify how many pictures must be sold to cover fixed costs at a given price Assume that the price a customer will pay for each picture is $80 The fixed cost is $24,000 (for real estate rental, and other fixed expense) The unit variable cost for a picture is $20 (for labor, glass, frame, matting) The break-even quantity is ______ pictures. What if the goal is to achieve a profit of $12,000 ? 5 6 Design Pricing Strategy 4. Analyzing Competitors Oligopolistic Competition Monopolistic Competition Pure Competition 7 Oligopolistic Competition Oligopolistic Competition Occurs when only a few firms dominate a market. 8 Monopolistic Competition Occurs when there are many firms that sell closely related but not homogeneous products....
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ch10 Pricing II0 - 1 PRICING Ii C296 class 15: Chapter 10...

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