ch13 Promotion II0

ch13 Promotion II0 - PROMOTION Ii C296 class 18: Chapter 13...

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1 PROMOTION Ii C296 class 18: Chapter 13 Instructor: Chen Wang Nov,10,2011
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Agenda § Sales Promotion § Personal Selling § Marketing Plan Presentation 2
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Promotion Mix Advertising Public Relations Personal Selling Sales Promotion Direct Marketing 3
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Sales Promotion § Consumer Promotions Tools § Samples / Product Trial § Coupons § Rebates § Premiums § Loyalty Programs § Point-of-purchase (POP) display § Contests § Sweepstakes § Event sponsorships 4
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Samples / Product Trial § Samples: what is(are) the objective(s) of sampling? 5
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Samples / Product Trial § Product Trial: what is(are) the objective(s) of product trial? 6
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Samples / Product Trial § Mere touch  perceived ownership  impulse buying (Peck and Shu 2009) 7
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Price Cut, Coupons, Rebate 8 O N S A L E $ 1 0 F § What is(are) the objective(s) of price cut, coupons, and rebate?
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§ What are the advantages and disadvantages? 9
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This note was uploaded on 12/13/2011 for the course COMM 296 taught by Professor Dasgupta during the Winter '08 term at UBC.

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ch13 Promotion II0 - PROMOTION Ii C296 class 18: Chapter 13...

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