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Unformatted text preview: Transportation physically moving a product to consumers Facilitating function Financing extend credit to customers, covering channel costs Information distributing marketing research and gathering info in marketing env Channel Structure Direct Channels (Producer Consumer) Indirect Channels (Producer (Wholesaler ) Retailer Consumer Distribution Intensity-number of intermediaries used in a market Intensive Distribution stock product in as many outlets as possible Exclusive Distribution give limited # of dealers exclusive right to distribute product Selective Distribution use 1+ (but not all) of intermediaries to carry product Channel Conflict Horizontal Conflict discord among members at same level of marketing channel-ve: reduce service quality +ve: ^comp among wholesalers/retailers ^sales as long as manufacturers profit Vertical Conflict Disintermediation channel member bypasses another and sells or buys products directly...
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This note was uploaded on 12/13/2011 for the course COMM 296 taught by Professor Dasgupta during the Winter '08 term at The University of British Columbia.
- Winter '08