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Unformatted text preview: Transportation – physically moving a product to consumers Facilitating function Financing – extend credit to customers, covering channel costs Information – distributing marketing research and gathering info in marketing env Channel Structure Direct Channels (Producer Consumer) Indirect Channels (Producer (Wholesaler ) Retailer Consumer Distribution Intensity-number of intermediaries used in a market Intensive Distribution – stock product in as many outlets as possible Exclusive Distribution – give limited # of dealers exclusive right to distribute product Selective Distribution – use 1+ (but not all) of intermediaries to carry product Channel Conflict Horizontal Conflict – discord among members at same level of marketing channel-ve: reduce service quality +ve: ^comp among wholesalers/retailers ^sales as long as manufacturers profit Vertical Conflict Disintermediation – channel member bypasses another and sells or buys products directly...
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- Winter '08
- Marketing, producer, marketing channel, Channel Members Add, firm/org btwn manufacturer, Retailer – intermediary