Ethics - Marketing 3104 The Legal Environment, Ethics, and...

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Marketing 3104 The Legal Environment, Ethics, and Social Responsibility
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Distinguish between legal and ethical actions Legal = consistent with laws Ethical = consistent with personal moral principles Identify some regulation important to marketing (know these Acts!) Examine influences on ethical decision making and reasons for conflicts in the process Ethics and Social Responsibility Objectives
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Legal Environment Motives for Regulation 1. Protect competition …. .Why? Sherman Antitrust Act forbids monopolies, restraint of trade Clayton Act forbids actions likely to lessen competition Robinson-Patman Act – forbids price discrimination (different prices to different purchasers) if it lessens competition EXCEPTIONS : Acceptable if justified by cost
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Legal Environment Motives for Regulation 1. Protect competition …. .Why? Sherman Antitrust Act forbids monopolies, restraint of trade Clayton Act forbids actions likely to lessen competition Robinson-Patman Act – forbids price discrimination (different prices to different purchasers) if it lessens competition EXCEPTIONS : Acceptable if justified by cost
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Legal Environment Motives for Regulation 2. Protect companies Patents protects inventor’s rights to invention
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Ethics - Marketing 3104 The Legal Environment, Ethics, and...

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