Strategy outline part 1

Strategy outline part 1 - MKTG 3104 ORGANIZATIONAL STRATEGY...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG 3104 ORGANIZATIONAL STRATEGY
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Class Objectives for Organizational Strategy Understand what strategy is Explain the role of strategy and its components at different levels of the organization Illustrate key tools for strategic analysis
Background image of page 2
WHAT IS STRATEGY? An organization’s long term course of action designed to deliver a unique customer experience while achieving its goals Coca-Cola Strong brands, heavy promotion, wide distribution Focus on market development Pepsico Strong brands, heavy promotion, wide distribution Focus on product development
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
DEVELOPING STRATEGY CREATE THE ORGANIZATIONAL FOUNDATION Mission Core values Organizational culture SET THE ORGANIZATIONAL DIRECTION Define your business Set goals DECIDE STRATEGIES Across organizational levels (corporate, SBU, functional)
Background image of page 4
DEVELOPING STRATEGY CREATE THE ORGANIZATIONAL FOUNDATION Mission Core values Organizational culture Why do we exist and what do we stand for? MISSION A statement of the organization’s function in society Bristol-Myers Squibb To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
MISSION STATEMENTS Why is a mission statement important? Explicitly defines organizational __________ for employees and external stakeholders Bristol-Myers Squibb To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.
Background image of page 6
GOOD MISSION STATEMENTS State a limited number of broad ______ DISCOVER, DEVELOP, DELIVER MEDICINE Stress major ________ and _______ INNOVATIVE, HELP PATIENTS PREVAIL Define major _____________________ (e.g., market, customers, products, or technology) MEDICINE FOR SERIOUS DISEASE Apply for the long term
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
CREATE THE ORGANIZATIONAL FOUNDATION Mission Core values Organizational culture
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 28

Strategy outline part 1 - MKTG 3104 ORGANIZATIONAL STRATEGY...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online